Campaign Spotlight: Gamification
April 26, 2018
Every week, we're highlighting some of our favorite customer campaigns and Rebel solutions. This week, we're featuring gamification campaigns.
Interactivity can increase conversions, improve customer experience and collect in-email customer data. Some of our favorite examples of Rebel in the wild, however, are about bringing a sense of play into email.
Gamification campaigns increase a subscriber’s engagement with a brand. These campaigns have an interaction rate between 10% - 17%. Gamification ideas include “easter egg” campaigns to highlight secret promos, like the below example:
Gamification promotional campaigns are also a fun enhancement for holiday. This example shows a interactivity can highlight gift ideas.
Rebel collects all the email interactions, making the games an implicit data collection tool. Emails never have to be boring.