Salesforce Signs Definitive Agreement to Acquire Rebel


Today we are thrilled to announce that Salesforce, the global CRM leader, has signed a definitive agreement to acquire Rebel.

We are excited to join Salesforce and accelerate our mission of reimagining the inbox by enabling marketers and developers to create beautiful, seamless, interactive email experiences.

With Rebel’s Mail and API solutions, brands, including Dollar Shave Club, L'Oreal and HelloFresh, turn emails into an extension of their website or app - collecting data, removing friction from the conversion process, and enhancing the customer experience. Rebel will enhance the power of Salesforce Marketing Cloud and fundamentally change the way people interact with email.

We would like to thank the email community, the forward thinking brands we have worked with over the years, our partners, and everyone that has been part of Rebel’s success. We are thrilled to become part of the amazing Salesforce family and continue the journey.

Only Goodness,

The Rebel Team